保证金制度下C2C逆向物流平台定价研究

Research on pricing of C2C reverse logistics platform under the pledge policy

摘要:

文章基于双边市场理论，引入保证金制度，建立5种定价模型，为平台选择均衡定价决策提供参考。研究发现，双寡头竞争市场中任一平台不会率先收取保证金，保证金的收取有可能使得平台对用户收取的注册费为负，并且5种定价模式中，对卖家收取保证金、对买家收取注册费时平台获取的利润最大。

Abstract:

Based on the theory of bilateral markets, this paper establishes five pricing models in order to choose a balanced pricing decision for the C2C reverse logistics platform. It is concludedthat any platform in the dual-monopolymarket will not take the pledge policy in advance. Taking the pledge policy may also make the platform charge the negative registration fee to the user. Among the five pricing models, the model in which taking the pledge from the sellerswhile registration feefrom the buyerscan make the platform’ profit maximum.