数字化能力对制造企业服务创新绩效的影响——组织敏捷性的调节作用

The influence of digital capability on service innovation performance of manufacturing enterprises: The moderating role of organizational agility

摘要:

在数字化与服务化的双重背景下,制造企业如何通过数字化能力赋能服务创新是理论界与实践界共同关注的问题。基于动态能力理论和组织信息处理理论,本文以组织敏捷性为调节变量,构建了三种数字化能力影响制造企业服务创新绩效的理论模型。通过 276 份制造企业的问卷调研与实证分析,结果表明,三种数字化能力皆能显著地提高制造企业服务创新绩效;两种组织敏捷性在此过程中起到了差异性的调节作用,市场敏捷性增强了数字感知能力对制造企业服务创新绩效的正向关系,运营敏捷性则增强了数字洞察能力和数字转化能力对制造企业服务创新绩效的正向关系。研究丰富了制造企业的服务创新前因研究,为数字经济时代下制造企业的服务化转型提供了指导。

Abstract:

Under the dual background of digitalization and servitization, how manufacturing enterprises can empower service innovation through digital capabilities is a concern shared by both the theoretical and practical communities. Based on the dynamic capabilities theory and organizational information processing theory, the theoretical model of three kinds of digital capabilities affecting the service innovation performance of manufacturing was constructed with organizational agility as the moderating variable. Through the questionnaire survey and empirical analysis of 276 manufacturing enterprises, the result shows three kinds of digital capabilities can significantly promote the service innovation performance of manufacturing enterprises. Two types of organizational agility play a differential moderating role in this process. Market agility enhances the positive relationship between digital perception and service innovation performance of manufacturing enterprises, while operational agility enhances the positive effects of digital insight and digital transformation capabilities on the performance of service innovation in manufacturing enterprises. It enriches the antecedents of service innovation in manufacturing enterprises and provides guidance for the transformation and upgrading of manufacturing enterprises in the era of digital economy.