非原生数字平台企业商业模式创新中价值创造机制——基于金蝶数字平台发展的纵向案例研究

Value Creation Mechanism in Business Model Innovation of Digital Platform Enterprises: A Longitudinal Case Study on the Development of Kingdee Digital Platforms

摘要:

数字平台具有技术和市场双重属性,其对数字平台企业商业模式创新的影响及其新价值创造的内在机制尚不清晰。本文采用纵向单案例研究,聚焦金蝶数字平台发展实践进程,基于商业模式创新理论从技术、市场两个层面探究非原生数字平台企业的价值创造机制。通过将数字平台发展划分为构建、成长和扩展阶段,发现三阶段的价值创造机制分别表现为市场主导+技术支持驱动锁定型商业模式创新释放渠道价值、技术主导+市场跟随驱动互补型商业模式创新创造互补价值,以及技术+市场双轮驱动互补+新颖商业模式创新深化生态价值。研究结论丰富和拓展了数字平台企业商业模式创新及其价值创造的相关研究成果,同时也为传统软件企业转型数字平台企业提供参考和借鉴。

Abstract:

Digital platforms have both technical and market attributes, but how they influence business model innovation in digital platform companies and the underlying mechanisms of new value creation remain unclear. A longitudinal single-case study is adopted to focus on the development practice process of Kingdee??s digital platform. Based on the business model innovation theory, the value creation mechanism of non-native digital platform enterprises was explored from two dimensions of technology and market. By dividing the development of digital platforms into construction, growth, and expansion stages, the case analysis reveals that the value creation mechanisms in these stages were characterized by market-driven and technology-supported lock-in business model innovation releasing channel value, technology-driven and market-following complementary business model innovation creating complementary value, and dual-driven technology and market complementary and novel business model innovation deepening ecosystem value. Overall, the research conclusions are deemed to enrich and expand the studies on business model innovation and value creation of digital platform enterprises, and provide references for traditional software firms in their transformation into digital platform ones.