基于知识的动态能力与价值共创：平台型云服务商与用户的多案例研究

Knowledge-based Dynamic Capabilities and Value Co-creation: A Multi-case Study of Platform-based Cloud Service Providers and Users

摘要:

围绕平台型云服务商与用户价值共创的12个典型案例,系统剖析双方价值共创的前因条件与作用机制,构建了群体动力作用下平台型云服务商与用户依托基于知识的动态能力(KBDCs) 的价值共创整合模型。研究发现:①平台型云服务商与用户的价值共创过程历经“价值评估-价值桥接-价值集聚”三个阶段;②基于知识的动态能力是推动平台型云服务商与用户共创价值的关键前因,知识搜寻动态能力、知识融合动态能力与知识开发动态能力分别在价值共创的评估、桥接、集聚阶段发挥关键作用;③群体动力是影响基于知识的动态能力推动价值共创的边界条件,契合的群体认知与积极的群体行动提高了平台型云服务商与用户价值共创的内聚力。研究结论丰富了云服务商与用户价值共创的研究体系,细化了基于知识的动态能力理论内涵,拓展了群体动力理论应用边界,为平台型云服务商与用户共创价值提供了有益的实践指导。

Abstract:

Based on twelve typical cases of value co-creation between platform-based cloud service providers and users, the antecedent conditions and operational mechanisms of value co-creation between the two parties were systematically analyzed, and an integrated model of value co-creation was constructed for platform-based cloud service providers and users relying on knowledge-based dynamic capabilities (KBDCs) under the influence of group dynamics. The findings are as follows. The value co-creation process between platform-based cloud service providers and users evolves through three stages: value assessment, value bridging, and value aggregation. KBDCs constitute the key antecedents driving value co-creation, with knowledge search dynamic capabilities, among which knowledge search dynamic capabilities, knowledge integration dynamic capabilities, and knowledge development dynamic capabilities exert key roles in the assessment, bridging, and aggregation stages of value co-creation respectively. Group dynamics serve as boundary conditions affecting the impact of knowledge-based dynamic capabilities on value co-creation, whereby congruent group cognition and proactive group actions enhance the cohesion of value co-creation between platform-based cloud service providers and users. The conclusions enrich the theoretical system of value co-creation between cloud service providers and users, refine the conceptual connotations of knowledge-based dynamic capabilities, expand the application boundaries of group dynamics theory, and provide practical guidance for facilitating value co-creation in platform-based cloud service contexts