中国农村家庭旅游消费的激发机制：邻里效应视角

A Study on the Neighborhood Effect of Rural Family Tourism Consumption in China

摘要:

中国农村家庭旅游消费不仅是个体家庭独立做出的一项经济决策,也是家际社会互动后的行为结果,基于居民所具有的社会互动环境激发家庭旅游消费需求具有重要的研究价值。本文基于CFPS2012~2022年六期微观调查数据,利用灰色关联模型和Tobit等计量模型实证检验了中国农村家庭旅游消费的邻里效应及其作用机制,并拓展分析了家庭旅游消费邻里效应的非线性特征。结果发现:中国农村家庭旅游消费存在显著的邻里效应,同村其他家庭旅游支出的平均水平会显著增加同村个体家庭的旅游消费。家庭社会地位寻求动机是农村家庭旅游消费邻里效应发挥作用的重要机制,家庭人情负担和同村群体异质性的增加会显著减弱家庭旅游消费的邻里效应。进一步研究还发现,农村家庭旅游消费的邻里效应呈现倒U型关系,且家庭旅游消费的邻里效应并非短期存在,而是具有一定时间的持续性,并呈现边际衰减的趋势。

Abstract:

Social networks are an important resource supporting the development of rural areas in China. Under such a unique resource context, rural household tourism consumption in China is not only an independent economic decision made by individual families but also the behavioral outcome of inter-household social interactions. It is of significant research value to explore how the social interaction environment that residents possess stimulates the demand for household tourism consumption. Based on the micro-survey data of six periods from 2012 to 2022 of CFPS, this paper empirically examines the neighborhood effect on rural household tourism consumption and its mechanism in China by using the grey correlation model and Tobit and other econometric models. It also expands the analysis of the nonlinear characteristics of the neighborhood effect on rural household tourism consumption. We find that there is a significant neighborhood effect on rural household tourism consumption in China. The average level of tourism expenditure of other households in the same village significantly increases the tourism consumption of individual households in the same village. The motivation of seeking social status of the family is an important mechanism for the neighborhood effect on rural household tourism consumption to take effect. The increase of family social obligations and the heterogeneity of the same village group will significantly weaken the neighborhood effect on household tourism consumption. The influence of the neighborhood effect on household tourism consumption shows an inverted U-shaped relationship, and the neighborhood effect on household tourism consumption is not short-term but has a certain degree of persistence over time and shows a trend of marginal attenuation.