悖论视角下数智创新生态系统中竞合企业与数智服务供应商三方价值共创的演化博弈研究

Research on the Evolutionary Game of Value Co-creation among Coopetitive Enterprises and Digital Intelligence Service Providers within the Digital intelligent Innovation Ecosystem: A Paradoxical Perspective

摘要:

数智创新生态系统中竞合企业与数智服务供应商的价值共创因多重矛盾属性而呈现高度复杂性，探究其三方之间的价值共创博弈机制，有助于推动数智创新生态系统健康可持续发展。基于悖论理论，提出数智创新生态系统中竞合企业与数智服务供应商价值共创的四种悖论机制，在模型构建中区分具有资源与能力优势的竞合企业A（领导者）与处于跟随地位的竞合企业B，引入数智服务供应商，构建三方演化博弈模型，运用MATLAB 2023通过多维动态的仿真数据深入揭示竞合企业与数智服务供应商三方价值共创的内在规律。研究结果表明：高数据开放度与资源互补性能显著提升合作概率，而适度违约处罚和政府补贴可有效抑制机会主义行为，三方最终趋向“全合作”均衡，但初始条件的差异可能导致出现“竞争-竞争-合作”的次优状态。本研究进一步丰富了数智创新生态系统价值共创机制的理论研究，同时也为数智创新生态系统的管理者更好地推动创新主体间的价值共创提供理论参考。

Abstract:

The value co-creation among coopetitive enterprises and digital intelligent service providers in the digital intelligent innovation ecosystem exhibits high complexity due to multiple contradictory attributes. Exploring the value co-creation game mechanism among the three parties is conducive to promoting the healthy and sustainable development of the digital intelligent innovation ecosystem. Based on the paradox theory, four paradox mechanisms for value co-creation between coopetitive enterprises and digital intelligent service providers in the digital intelligent innovation ecosystem are proposed. In the model construction, coopetitive enterprise A (the leader) with resource and capability advantages and coopetitive enterprise B in the follower position are distinguished. The digital intelligent service provider is introduced to construct a three-party evolutionary game model. Using MATLAB 2023 numerical simulation, multi-dimensional dynamic simulation data is utilized to deeply reveal the intrinsic laws of value co-creation among the three parties coopetitive enterprises, digital intelligent service providers, and the ecosystem. The research results show that high data openness and resource complementarity can significantly enhance the probability of cooperation, while moderate default penalties and government subsidies can effectively inhibit opportunistic behavior. The three parties ultimately tend towards the "full cooperation" equilibrium, but differences in initial conditions may lead to a suboptimal state of "competition - competition - cooperation". This study further enriches the theoretical research on the value co-creation mechanism in the digital intelligent innovation ecosystem and also provides a theoretical reference for the managers of the digital intelligent innovation ecosystem to better promote value co-creation among innovation entities.