Abstract:New quality productive forces are mainly characterized by a significant improvement in total factor productivity, and represent a new form that breaks through the traditional economic growth model and the traditional path of productivity evolution. At present, involution-style competition has appeared, to different degrees, in many industries and fields in China, such as manufacturing and services, resulting in overcapacity and weakened internal control. Based on the data of Chinese A-share listed companies from 2009 to 2024, this paper empirically examines the impact of firms’ involution-style competition on total factor productivity. The benchmark regression results show that involution-style competition significantly inhibits total factor productivity, and this negative effect is more pronounced in firms with high financing constraints, high supply chain risks, and those in the maturity and decline stages. The mechanism test shows that involution-style competition inhibits total factor productivity by aggravating overcapacity and weakening internal control. Further research finds that the impact of involution-style competition on total factor productivity has a nonlinear U-shaped relationship, and its negative effect becomes stronger as total factor productivity increases. The conclusions of this paper provide a theoretical basis and policy guidance for comprehensively addressing involution-style competition and facilitating the cultivation of new quality productive forces.