制度压力、环境战略与制造企业绿色创新质量

Institutional Pressure, Environmental Strategy, and the Quality of Green Innovation in Manufacturing Enterprises

摘要:

在“双碳”目标下，制度压力是驱动制造企业绿色创新质量提升的重要途径。论文基于2015—2023年中国A股制造业上市公司数据，分析政府压力、市场压力和社会压力等3种制度压力对制造企业绿色创新质量的影响机制。研究发现，3种制度压力均能显著促进制造企业绿色创新质量，经过一系列稳健性检验，发现结论依然成立。异质性分析发现，制度压力对高数字化转型程度、非重污染、高绿色创新质量和低环境规制地区企业的促进作用更显著。机制检验表明，制度压力可通过增强企业战略柔性和高管环保认知来提升绿色创新质量，且高管环保认知的中介效应显著强于企业战略柔性；基于异质环境政策的调节效应分析发现，环境保护目标责任制和低碳城市试点政策均正向调节3种制度压力对制造业企业绿色创新质量的促进作用，而碳排放交易试点政策仅能强化政府压力与社会压力的创新驱动效应。研究结论为揭示制度压力对企业绿色创新质量的影响机理提供了实证经验，同时为制造业高质量发展提供了决策参考。

Abstract:

Under the “dual carbon” goals, institutional pressure serves as a crucial pathway to driving the improvement of green innovation quality in manufacturing enterprises. Based on data from China"s A-share manufacturing listed companies from 2015 to 2023, this study analyzes the impact mechanisms of three types of institutional pressure—government pressure, market pressure, and social pressure—on the green innovation quality of manufacturing enterprises. The research finds that all three types of institutional pressure significantly enhance the green innovation quality of manufacturing enterprises, and the conclusions remain robust after a series of tests. Heterogeneity analysis reveals that institutional pressure has a more pronounced effect on enterprises with high digital transformation levels, non-heavy pollution, high green innovation quality, and low environmental regulation. Mechanism testing indicates that institutional pressure can improve green innovation quality by enhancing corporate strategic flexibility and executives" environmental awareness, with the mediating effect of executives" environmental awareness being significantly stronger than that of corporate strategic flexibility. Based on the analysis of the regulatory effects of heterogeneous environmental policies, it is found that both the environmental protection target responsibility system and the low-carbon city pilot policy positively regulate the promoting effect of three institutional pressures on the green innovation quality of manufacturing enterprises, while the carbon emission trading pilot policy can only strengthen the innovation driving effect of government pressure and social pressure.The research conclusion provides empirical experience to reveal the impact mechanism of institutional pressure on the quality of green innovation in enterprises, and also provides decision-making reference for the high-quality development of the manufacturing industry.